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To lead well, you must lead your organization in the right direction. FAS.research's mapping solutions are designed specifically for this purpose. We help you reach your goals in the most cost-effective way possible by revealing the pathways to success. We apply our 10 years of experience creating cutting-edge strategy maps to help you see the key influencers that can best help you succeed.
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Read more... [Influencer Mapping]
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FAS.research's Network Healthcare Strategy Solution enables you to see your market as a network where KOLs, KDMs and nontraditional stakeholders are connected, influence each other and ultimately determine the success of your therapy. FAS.research uncovers, maps and scientifically measures people, networks and key factors that have the most influence on your sales goals. This approach enables you to optimize the allocation of sales, marketing or advocacy resources with confidence - regardless of where your therapy is in the product development life cycle.
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Read more... [Pharma KOL Management]
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Because of the high risks associated with enterprise purchases, executives seek the opinions of their most trusted peers. Trust is paramount. Word of mouth is the number one influence on executive decision-making. 50% of executives report that they are highly likely to buy a product based on a peer recommendation (Keller Fay, 2007).
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Read more... [Key Account Management]
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It’s no secret that politicians, regulators, and government executives are strongly influenced by key supporters, coalition partners, and trusted peers when making decisions. The challenge in influencing these decision makers is that the most obvious access paths are the least effective. To influence successfully, you must find multiple, trusted, and open channels to your target.
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Read more... [Lobbying and Advocacy]
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Innovation results from combining existing knowledge in new ways. Social networks are essential for this process. Whether a scientific team works together to solve a problem or a single researcher builds on others’ work, innovation always emerge from social networks.
While social networks are essential, innovation networks are not made up solely of people. Innovation requires linking a variety of resources together: people, organizations, money, tools, knowledge and more.
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Read more... [Innovation Network Auditing and Evaluation]
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Thanks to the huge amount of social data provided by the Internet in general and by social platforms in particular it has never been easier to draw social networks of online communities as nowadays. Everybody talks about the immense possibilities that come along with those social online platforms. But all that glitters is not gold and online platforms are full of apparent relations.
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Read more... [Web 2.0 Analysis]
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To take your marketing performance to the next level, it's critical to segment your customers by their network value. Classical segmentation is focused on individual attributes like income, education, age and behavior. There is nothing wrong with this approach. However, you miss out on a huge opportunity to accelerate the adoption rate of your offering by not taking the network value customers into account. We all know there are some customers who are more influential than others based on how they are linked to other customers or prospects. With FAS.research's Customer Network Analytics you can activate the viral pressure points in your customer base, increase the adoption rate of your offering and reduce your acquisition cost by systematically identifying these influencers.
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Read more... [Viral Marketing (B2C)]
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Business
