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| What do my clients want and how do I reach them? Social network analysis is a significant further development of market and public opinion research. Clients are strongly influenced by their personal network (relatives, acquaintances, friends, neighbors, professional colleagues) in their buying and voting decisions. FAS.research investigates the decision networks of your clients, how opinions on your product are developed and how these opinions are disseminated. This tells you whom you must address so as to reach potential buyers in an indirect way. The special competence of FAS.research lies in geomarketing and the automatized processing of huge amounts of data. Information from product- and theme-specific community forums or consumer preferences from your CRM data bases are processed for strategic network marketing and product development. Communication is thus controlled and information positioned so that authentic messages are anchored in the relevant communities and local target group networks so as to exert a lasting effect. |
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Risk management and infrastructure
Marketing, advertisement and distribution
