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| Who are the key players that really count? FAS.research is constantly collecting network data from ten thousand opinion leaders from all social strata (boards of directors, managers, experts, holders of orders, prize laureates, jury members, audience favourites, heads of organizations, etc.) On the basis of completely new methods of computation the key players are identified in these networks. Those channels are revealed through which "news" is spread. New foundations are thus created for investigative journalism and lobbying strategies. On the basis of this data FAS.research is developing new PR concepts for modern network communication which is particularly suited for direct communication and below-the-line activities (pre-launch events, etc.) New measures of communication such as word-of-mouth strategies enable you to target your clients even in a time in which we literally are swamped by the mass media. |
 back to "Fields of Application"
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Risk management and infrastructure
Media, PR and lobbying
