About Network Analysis

Networks are the talk of town ... ... since we're living in a world of relations

1 2 3 4 5

Exchange and communication relations   Who influences whom in a decision?   Who is the business partner or client of whom?   Where does someone get their information?     Physical and biological relations   Which site derives energy from whom?   Where are the central points of supply?   Who transfers a (computer) virus to whom?     Cooperation relations   Who maintains a strategic partnership with whom?   Who is a partner in an integrative project?   Who sponsors whom?     Formal relations   Who is the owner of what company?   Who sits on the board of which organization?   Who is accountable to whom?     Participation in events and memberships   Who takes part in what fair or exhibition?   Who was on the list of guests at what event?   Who cultivates old boy networks?

 
Our Whole Life is About Relations

Networks are a crucial part of our lives. It can be summed up like this: networks are the relations we have with our environment. Who we are, what we are, our experiences, everything we share with others and what we feel in the process – all of this is to a large extent determined by our economic, social, political and private relations. In our professional life, in our partnerships, friendships and interests we are influenced by this network of relations. From it we derive our information on the basis of which we make decisions and shape our lives. Relations are crucial for our success and the outcome of our endeavors.

 
Social network analysis helps you to get a better grasp of your social environment and to find your way around. It enables you to shape your relations and to determine your success.

	Next: How to explain network analysis ...